Nokia Lumia 800 & Lumia 710 hits Indian stores. Biggest phone launch of the year.. err, decade!
Both the Nokia Lumia 800 and the Lumia 710 began their journey from factor very recently and are being shipped to Europe, the U.S., India, Hong Kong, Russia and Singapore. Today, the Lumia series phones went on sale here in India. This is prolly that biggest phone launch that India has ever seen till date. Nokia have made it larger than life. They gave away FREE Xbox 360 for those customers who had pre-ordered Lumia 800, wOOt! Well, they even invited Tennis star Sania Mirza to handover the pre-ordered phones to customers at Nokia Store in Gurgaon’s Ambience Mall.
Well if you think that was not enough.. The Amazing everyday marketing campaign!
That one’s from today’s Economic Times where they cover full story of Nokia’s Amazing Everyday campaign. Things that includes are dance performance by a foreign troupe in Mumbai; a luxury helicopter ride for consumers in Bangalore, Hyderabad and Chennai; exclusive premiere for pre-bookers with tennis star Sania Mirza atAmbience Mall in Gurgaon late on Thursday; a mega musical event in Delhi on Friday, and toll exemption for more than 15,000 cars at DND Freeway connecting Delhi and Noida on Friday. And there’s lot more to follow. HUGE LIST.
Amazing! Ain’t it?
Lumia 800 is Nokia’s first high end Windows Phone. It’s got style and statement. Check out my initial impression on Nokia Lumia 800 that I have been trialing for a while. Splendid device. And, the Lumia 710 is a mid ranged Windows Phone device that is trendy and pretty colorful. These two devices carry a best buy price of Rs. 29,999 for the Lumia 800 and Rs. 18,999 for the Lumia 710, that’s what the official Nokia India website points us to. But the street price would be much cheaper than this. Go shopping!
This is more of a play hard or go home time! And the hard work is evident!