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Roll out ‘Main bhi Coach’ – a nationwide consumer engagement for all cricket lovers

Mumbai, March 06, 2010: Against the backdrop of a cricket loving nation gearing up to welcome the third season of India’s most extravagant cricketing bonanza – the Indian Premier League 3, Nokia India and Kolkata Knight Riders today announced the ‘Main Bhi Coach’ consumer campaign. The consumer engagement program, unveiled jointly by Mr. D. Shivakumar, VP and Managing Director, Nokia India and Shahrukh Khan, is an innovative way to involve cricket lovers across the country to be a part of the IPL cricket action.

Main Bhi Coach is a unique campaign that opens up an interactive channel between Nokia, KKR and its fans across the country. It lends a great opportunity for consumers to interact and perhaps even influence their team’s gameplay. Consumers can send advice and tips to the KKR team on strategy, line-up, tactics, style, almost anything that can help clinch the title. The winning entries will get exciting prizes including an opportunity to spend time with the king of Bollywood, Shahrukh Khan on the sets of his latest movie.

Speaking on the occasion, Mr. D. Shivakumar, VP and Managing Director, Nokia India said, “Nokia and Shahrukh along with Kolkata Knight Riders have provided some very exciting moments to the Indian cricket lovers. Main Bhi Coach is an interesting and simple consumer campaign aimed yet again at connecting people to their passions. The campaign has been innovatively designed to engage the entire nation, by providing them an opportunity to be a part of the action on the pitch. I am confident that this initiative will strike a chord especially amongst our youth audience; helping them to connect emotionally with Nokia as well as provide pragmatic support to the KKR team.”

Commenting on the association with Nokia, Shah Rukh Khan said “The Nokia-KKR association goes back a long way and further strengthens with every cricketing season. We share common beliefs and will continue to strengthen our relationship while giving our fans an entertaining cricketing experience.

SRK added, “In India, every fan is a self proclaimed cricket guru and believe can guide the team to victory if given a chance. Main Bhi Coach is an opportunity for them to make their dreams come true and coach their favorite team. With such exciting campaigns Nokia promises to make the third season more exciting for all KKR fans.”

Nokia and Kolkata Knight Riders continue to strengthen their association and shared commitment to make IPL more exciting and engaging for Indian cricket fans. Main Bhi Coach is open for all cricket buffs and is not linked to the purchase of any product or service.

About Nokia KKR association:

  • Association for the last three IPL seasons
    Nokia has been the presenting sponsor for KKR since IPL’s inception in 2008. Nokia’s association with KKR and IPL reinforces its commitment towards its youth audience by way of connecting them to their passion, in this case cricket which has a cult status across India’s young audience.
  • Para Cricket Series
    Nokia Para cricket series in Kolkata is a unique initiative undertaken as a part of the Nokia-KKR partnership. This season the series has been rolled out in paras across Kolkata and also extended to include rest of West Bengal. The series are being played between February 22nd to March 7th and the winning team will get a chance to play and interact with the KKR team

About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.

About KKR
Kolkata Knight Riders is a unique collaboration between the business of entertainment and the business of sports, it is one of eight teams participating in the Indian Premier League and was created in 2008 as a joint venture between Shahrukh Khan, Jai Mehta and Juhi Chawla. With IPL 2008 being a thrilling first season  Kolkata Knight Riders brand far exceeded expectations and established  themselves as the “people’s team”. Kolkata Knight Riders is focused on the upcoming season and has many plans in place for both the team and the fans.

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