1 million downloads in a week done- Ovi Maps with free Navigation
Nokia has today announced that since the 21 January 2010 launch of the new version of Ovi Maps with free walk and drive navigation, there have been over 1.4 million downloads. The one million mark was reached just one week after the launch.
“We’re averaging a download a second, 24 hours a day,” said Anssi Vanjoki, Executive Vice President, Nokia. “When we announced free walk & drive navigation we knew it would be a game-changer. The number of people now using their Nokia for navigation, and as a result looking for more location-aware software, is growing faster than even we predicted.”
The success of the new version Ovi Maps is a key part of Nokia’s strategy to lead the market in mobile maps, navigation and location-based services. By leveraging its investment in NAVTEQ, Nokia has been able to remove the costs associated with navigation for drivers and pedestrians and is quickly activating a massive user base to which it can offer new location features, content and services.
“This is great news for our 3rd party application developers. Within a matter of days there is an installed base of more than 1 million active users all potentially hungry for new